2010
05.28


Performance of custom promotional pens, personalized and bic promotional pens shall be enhanced to satisfy the needs of the customers using it. The performance can be increased by the following activities:
(a) Emergence of free flow Inks: Introduction of free flow inks enables customer to use it without any interruption during writing. Popular brands such as Rotomac, Reynolds, Parker, Stick Easy Pen.
(b) Rough pen covers which prevents breakage: Hard pen cover can prevent damage to the Inks and nib while falling. As some pens are very expensive, care must be taken to safeguard them.
(c) Concentrate on major users such as poetry writers, Film screenplay writers and teachers: Major writers such as famous story writer, film screenplay writers and teachers shall be targeted first for fast movement of promotional pens.
(d) Multi colours in one single pen: Multi colours such as Blue, Black, Red and Green enables the customer to use it alternatively when the need arises. Normally blue colour is used by students, employees in an organization; Black colour is used for filling government forms such as PAN Card application forms, Red colour is used for highlighting the defect and Green colour is used by auditors.
(e) Products available at reasonable prices attract many customers: Products available at reasonable prices attract large number of customers.

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